When I had my web site designed by a professional team of designers and developers, I rejected it without even going beyond the first page. The team had made it hugely interactive and a den of graphic superiority, but had ignored what technically unaware people (read users) would not miss. The color combination and overall organization of the front page of the site was a let down.
Now you shall argue that judging any book by the cover is not correct. But in a virtual world that has millions of such ‘books’ within access of the user with just a click, it needs a special front page or cover to allure the user into picking a ‘book’ up and reading through it. When was the last time you had visited a site with dull and drab information and a mass of textual explanations? Not after your graduation, I guess! Neither have any of your targeted users you intend to mark as your consumer base. Web design services have to be specific regarding this to achieve success.
So, what is the next step you take to spice up your site’s magnetism?
First and Foremost, Organize!
Simple as it seems, while initiating the organization of your site, you shall find the opposite to be true. Organizing your content, all the while optimizing the same for search engines is a Herculean task.
Your first hurdle is to overcome under-usage of relevant content. The best way around this is to organize your content into categories. And make that in descending order to gradually converge on a precise point. As an example, list Guns as a category. Thereafter list Revolvers, and then under it the name the Colt series. This allows your users to navigate easily to their area of interest, and therefore, stay on as prospective customers rather than irregular ones.
Color Your Site Correct!
Formatting and coloring your site’s content in an eyeball-grabbing way is the most important task of any web design service you have registered with. Color combination is one of the basic tools that help your site to stand out from the crowd.
To do so, first identify your target customer base – youth, office-workers, women, etc, all that you can identify with, what you are trying to cater through your site. Have your web design services provider color your front page in a way that it can attract the target base. For example, use bright colors for young customers while calmer and deeper ones for the executive grade.
Finally, design your site as creative and uncanny as you can, so that the visitors stay longer than they had expected to, enhancing your chances of making a sale.