Web site design is the core formula for your web site to succeed – both for search engine rankings as well as for diverting targeted traffic. Like a typical user, while searching the web for information, I do not usually visit beyond the third page of the search engine lists. Only some sites are able to allure me into visiting them. Being a busy professional time is a luxury I cannot afford to waste, even while surfing the web for information. Precise and quick is the key.
On my experience as a user, I would list some of the mistakes that web developers make with their web site design sections that result in bad management for their sites.
Complex Search – Users generally want to find their information before they proceed to navigate the entire site. Therefore, your search engine tool should be precise and be able to overcome typo and related errors.
PDF File – A user will avoid downloading and reading a PDF file for information. So, avoid implementing them in your web site design.
Non-Formatted Text – Users do not prefer amounts of data they cannot scan and interpret. PDF files or vast amounts of data with same font ‘size’ and ‘color’ should be avoided. Using formatting tricks and techniques is the best way to avoid such blunders. Change the color of used links to avoid confusion for the user.
The ‘Advertisement’ Look – You have to admit that custom online advertisements have become a repulsion of sorts for web users – courtesy Spam and junk mails. Avoid designing your web site in a way that has flashing text, banner heads or excessive animation usage so that they won’t mistake your website for another aggressive ‘marketing-oriented’ site.
Unnecessary New Browser Windows – Cluttering up the user’s screen by opening up new browser windows is a technique applied by many but is a failure in itself. Users feel offended and confused and are deprived of the easy way back to the original site – the ‘Back’ button.
No Feedback – Web sites that fail to provide feedback (such as quotes and instructions) to an interested user are the final verdict of failure in web site design. Feedback is the tool that retains a visitor, and non-existence of it may mean closed doors for your site to the prospective visitor.
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