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I have watched several webmasters speak loads about article submission, the varied tools related to it, the methods and mistakes, and many more. But hardly, have I noticed much information about the basic format to be followed during article submission. If you own an online business, you must be interested to promote your business online in the best possible way. Article submission is indeed one of the finest ways you can follow to promote your products and services on the web.

But then, before you start to make the utmost use of the technique, you must follow certain rules in article submission. An article that serves as a preface for your website must be well written, interesting, catchy, and most importantly, informative. The article must focus on a specific keyword, which must be properly and neutrally mentioned in the entire article. Worth mentioning is the heading that must be specific, reflecting what the article is all about. This is because as a visitor tracks your article only if the heading attracts him. At the end of your article, you can include a few lines on yourself along with your website’s URL.

Once you are done with the format, a common mistake most article marketers make is in the process of submitting them. The first priority that sticks out is – ‘where’ must you put the articles i.e. the article directories, and the next is the technique to follow while submitting them. It is best to submit your articles in the popular and frequently visited directories such as Articledashboard, EzineArticles, Dmoz, ArticleAlley, etc.

Next is, ‘how’ you submit them. Avoid rushing through the article submission process, and devote as much time you can to assure the task is done properly. For instance, as you submit the articles you can keep highlighting the keywords throughout the article.

Heard of social networking? Then you surely know of its cousin ‘social bookmarking’. Well, actually, both are the latest buzzwords of the cyber world and companions in the cyber-social revolution. If you are planning to promote your website, one of the best strategies to follow is to experiment the latest social bookmarking technology combined with blogging. Well, you can seek help from an SEO expert in Toronto for the best results.

So, how can social bookmarking help? Social bookmarking allows your website to share resources with others. With social bookmarking, you can display a list of popular websites on your web page. Thus, a visitor coming to your website can refer to other websites listed on your web page sharing similar information. They simply require to log on to the social bookmarking website and start on with their research typing the relevant keywords. This is a great way of helping visitors get the required information.

Apart from this, when social bookmarking is used with blogging it is surely a deadly combination to help generate traffic to your website. For instance, your blog can necessarily have links to your preferred bookmarked sites, and enable your web visitor to bookmark your website easily. Thus, more and more visitors can travel to your website, subsequently leading to higher traffic.

Now, if your blogs are well written, informative, interesting, and fed increasingly with the latest stories, you can get a lot of readers encouraging them to share this information with others. If your URL is fed with RSS feeder, you are entrusted with a magic wand to spread your stories across the entire world through a live networking system.

Since the major search engines list your stories, this enables you to obtain reciprocal links to your web page. Then, remember to resort to ‘clever bookmarking’ to reap the maximum results. Never bookmark any website which is of little use to you. While bookmarking, you can provide private tags, keywords, or labels. More so, refrain from bookmarking every page of the website.

So what you are waiting for? Start social bookmarking and watch the magic of this latest technology.

Everyday I encounter numerous queries by web enthusiasts regarding SEO (Search Engine Optimization) and how it can improve web presence. So what exactly is SEO? It is a blend of certain key factors that along with the expertise of SEO professionals will help you to achieve high rankings on major search engines. Thus, optimizing your website for search engines will help in your online marketing efforts and drive quality traffic to your website.

While you get a fair picture about SEO, here I will discuss few SEO steps that will help in enhancing your web presence. In terms of onsite optimization, the title tag plays an important role in letting search engine robots get an idea of what your website is all about. By using appropriate and highly searched keywords in your title tag, you will experience remarkable improvement in your search engine rankings. Also while selecting the title tag for your web page, don’t forget to do a thorough keyword research. Make sure that the keywords are popular and relevant to your web page. Using highly competitive or saturated keywords won’t do any good to your website.

Picking up the right keyword is a fundamental task. Select a title tag that a user can relate to. Make sure that the title tag for all the pages of your website are not identical. Using the same title tag might give the search engine robots an idea that these web pages are all the same.

Optimizing the Meta description tags is the next major step to create a good web presence. However, some might not agree to that. So, I took up the initiative to conduct a test on using Meta tags, and the results I got are remarkable! Many of my webpages ranked high on SERPs (search engine results pages) just because of the Meta tags. A compelling and attractive Meta description tag can help in driving more visitors to your website. It should ideally be an interesting and brief description of your website. Good descriptions help web users to easily identify the type of information they are searching for. Proper optimization of the headline tags will also help you to achieve a good web presence. Search engine robots prefer headline tags that are rich in relevant keywords.

For webmasters, article submission is a great traffic building method available at an affordable price. In fact, submitting articles in a directory is the chief way to get one-way deep links. While webmasters consider the submission task as an effective tool to promote a website, they ensure that the submission process is done manually producing better results.

As I reviewed several blog posts written by webmasters, I found most of them adding points in favor of manual submission. Curious enough, I went further deep into the subject and found several advantages of manual submission.

Firstly, various directories recognize automatically submitted articles as spam. They may even put up specific instructions related to article submission. For instance, a directory might require providing links solely in the author box. Some might not allow HTML tags, and some might follow the strategy of offering only 2 links in an article. In manual submission, the person assigned for the task will check through the terms and conditions put up on every directory and follow them accordingly. This is something automated submission software cannot do.

From time to time, many directories often insert a few changes here and there. If you manually submit to the directory, you can easily notice those changes and work accordingly.

Automated submission software submits articles to numerous sites within minutes. However, they do it erratically without further checking on the submitted material. The directories, on the other hand, receive a pile of absolute junk. A manual submitter will check for any noticeable error or changes required. If noticed, he/ she can login to the site and edit the article manually.

Every website directory has several categories. If you are manually submitting to the website you can sort the article and place them under the right category. However, an automatic article submission software cannot perform such a task with perfection.